The system does feature Bluetooth connectivity, USB input and streaming capability with the Aha Radio smartphone app, but satellite radio is not offered. The iM is only offered in a single, mono-spec configuration, although buyers can personalize their vehicle with choices from a list of dealer-installed accessories.įor example, the centre of the piano-black-trimmed instrument panel is dominated by a seven-inch, full-colour display screen which controls the six-speaker Pioneer audio system. In fact, there are no options for the iM and the only decisions a buyer has to make are colour (six hues are offered) and transmission – six-speed manual or CVT (continuously variable transmission.) Scion typically minimizes its list of options and the iM takes that trend even further. Legroom and headroom were certainly adequate for us and the front sport seats were especially supportive, wrapping snuggly around the torso. During our media preview drive to the picturesque town of Okotoks, a bedroom community in the Calgary area, my driving partner and I (who both register on the XL scale) found the iM’s interior comfortable and roomy enough that we weren’t rubbing elbows. The cabin is rated for five passengers, but it’s best to limit it to four adults if they want to fit comfortably. The sleeker profile does decrease headroom, compared to the Matrix, but cargo capacity behind the 60/40-split folding rear bench is actually larger – 588 litres with the seatback raised. Other than a lower roofline, the iM’s exterior dimensions are similar. Visually, think of the now-discontinued Toyota Matrix, but with a lower, sleeker profile. In fact, the iM is badged as the Toyota Auris in European markets. The iM shares its foundation with the Toyota Corolla as both models use the so-called Auris platform. The appeal of the iM, with its sleek styling, sporty handling and versatile five-door configuration, is expected to reach beyond the brand’s typical youthful buyers, drawing older consumers who will also appreciate its comfort and convenience. “We’ve loaded this exciting new model with many premium features and amenities without adding a premium price tag,” says Dimitris, “so you’re ready for anything from the moment you get behind the wheel – whether it’s a day of running errands around the city or a spontaneous getaway with all your gear.” Cyril Dimitris, director of Scion Canada, expects the iM (“i” for individual, intriguing “m” for modern, multi-faceted, magnetic) will become the brand’s core model once it goes on sale in September. New products are also a critical key to success – and the introduction of the all-new 2016 Scion iM hatchback is being touted as the vehicle that will spark the brand’s growth in this country. Its dealer network, for example, has been pumped up to 146 stores nationwide – an increase of 50 dealers – and now about 60% of Toyota stores are carrying the Scion brand. New initiatives, however, are expected to give Scion the jolt it needs to increase consumers’ awareness of the brand and, hopefully, increase its market share. It has made some connection with the youth market (the 20- and 30-somethings, its intended target), but has certainly not achieved the sales volume the parent company was anticipating. CALGARY – Scion hasn’t exactly set the car market ablaze since Toyota brought its “fun” brand to Canada five years ago.
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